KERING EYEWEAR Media Manager

We are seeking a Media Manager to join our team. The ideal candidate will develop and implement effective ATL media plans to achieve our outdoor & lifestyle brand communication objectives. This role requires a deep understanding of media channels, audience insights and data analytics to optimize media spending and maximize campaign performance.

How you will contribute

• Develop and execute comprehensive ATL media plans that align with brand goals and budget constraints
• Collaborate with the brand media agency to ensure strategic alignment and seamless execution of media campaigns
• Work closely with internal stakeholders, including media, eCommerce, content, and sales, to ensure cohesive campaign strategies and objectives
• Conduct market research and analyze audience data to inform media strategies
• Prepare media plan proposals and performance reports
• Negotiate with media vendors through the media agency to secure the best rates and placements
• Stay up-to-date with industry trends, new media platforms and emerging technologies to continually refine media strategies

Who you are

• Degree in Marketing or Communication
• +5 years of experience in media planning, preferably within a brand or agency setting
• English and Italian fluent speaker, additional language is a plus
• Excellent communication, negotiation and presentation skills and ability to work collaboratively with cross-functional teams
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Ability to meet tight deadlines and adapt to changing project requirements
• Knowledge of both digital and traditional media channels
• Google Ads and other relevant certifications are a plus

Why work with us

This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.