PPR - L'Oréal Press Release

PPR and L’Oréal report that they have finalised the YSL Beauté licensing agreements and the sale of the company under the terms announced on January 23, 2008. The parties are planning for an effective transfer at the end of June following authorisation from the competition authorities. About PPR PPR develops a portfolio of high-growth global brands. Through its Consumer and Luxury brands, PPR generated sales of EUR 19.8 billion in 2007. The Group is present in 90 countries with approximately 93,000 employees. PPR shares are listed on Euronext Paris (# 121485, PRTP.PA, PPFP). To explore the universe of PPR brands go to www.ppr.com: Fnac, Redcats Group (La Redoute, Vertbaudet, Somewhere, Cyrillus, Daxon, Ellos, The Sportsman’s Guide, The Golf Warehouse and brands of the plus-size division), Conforama, CFAO, Puma and the Luxury brands of Gucci Group (Gucci, Bottega Veneta, Yves Saint Laurent, YSL Beauté, Balenciaga, Boucheron, Sergio Rossi, Alexander McQueen and Stella McCartney). Contacts Press: Cindy Germanaud +33 (0)1 45 64 61 57 cgermanaud@ppr.com Analysts/Investors: Alexandre de Brettes +33 (01) 45 64 61 49 adebrettes@ppr.com Website: www.ppr.com