QEELIN_Area Manager

Key responsibility 1 – BTQ Operations management
Ensure the smooth opening of new boutiques, supervise product/PLV order, VM, staff recruitment/training and other opening procedures
Directly supervise sizable boutiques in the region
Ensure core boutique operations managed according to Qeelin standard
Regularly visit boutique and provide feedback for boutique staff management and performance review

Key responsibility 2 – Sales Management
Develop area/city action plan to achieve commercial target in terms of qualitative & quantitative aspects
Administer sales and manage overall turnover
Optimize boutique productivity and profitability
Provide sales estimate for new product launch
Analyse and evaluate product sales results, collect and provide qualitative feedbacks
Closely monitor and analyse competitors’ sales performance and promotional activities

Key responsibility 3 – Customer Relationship 
Maintain relationship with landlords through brand events/product launch animation
Develop new customer database through joint-event/joint-promotion with landlords
Improve boutique service quality and develop effective CRM events
Monitor the handling of national level outstanding after sales service cases

Key responsibility 4 –Market intelligence observation 
Provide first-hand information concerning commercial projects in each city
Maintain good relationship with landlord and support negotiation with them on business opportunities
Leverage landlord’s resource and support in terms of BTQ events and special activities

Key responsibility 5 - Recruits and manages boutique staff 
 Define recruitment criteria and conduct interviews
 Assess, define and oversee retail and in-boutique training program to support/minor the integration of staff
 Manage boutique managers by monitoring and evaluating performance, and initiate corrective or disciplinary actions
 Inspires and motivate boutique managers to build a cohesive and productive team

Key responsibility 6 – Team Management
Set clear roles and responsibilities of each member
Provide training, coaching & feedback for career development
Retain people by motivating team to gain job satisfaction

DIMENSION:

Geographical area under responsibility
Sales turnover under responsibility
Contact Parties: 
Internal contact: China CEO, China Head of retail, Marketing & Communications team, SDP & VM team, Training team, and Kering supporting teams (HR/Finance/IT/Compliance)
External contact: Landlord and Business Partner