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07/09/2024
Your Opportunity
We are currently looking for a DoDo WW CRM & Client Development Manager responsible for creating the CRM global strategy in order to maximize business through client engagement opportunities.
How you will contribute
CRM
Contribute to the Retail and E-commerce business growth through tactical activities aimed at boosting clients’ recruiting, improving retention and reactivation
Support and enhance a Company Customer-centric culture
Define the RFM segmentation and clients clustering rules
Ensure that guidelines on data collection and data quality are well implemented in the Regions
Oversee CRM systems in partnership with IT (upgrade of the existing functionalities and release of new features)
Set and monitor Customer Engagement KPIS
Liase with sales team in order to create customized action plans according to the global strategy and regional opportunities
Propose and monitor insights of client engagement campaigns through online & offline performance
Develop and forecast budgets in order to sustain Client Development strategy and roadmap
CLIENT DEVELOPMENT
Build & maintain an healthy and loyal database, by contributing as insights expert to a deeper client knowledge and targeted customer journeys
Define the NL, OTM, and OTO strategy targeting different clients’ segment collaborating with Brand, Sales Merchandising and Sales team
Propose corporate clienteling practices, to be implemented locally, to accelerate recruitment, loyalty and elevation
Propose the main clienteling experiences format, in collaboration with Corporate Event, Trade & Marketing Teams and sales marketing team
TRAINING
In partnership with Training Manager, propose training calendar and content to improve in-store clienteling skills
Who you are
Graduated in Marketing, Business Administration with 5 years of experience in a leading role, gained in international companies
Passionate by luxury and client engagement matter
Agile with Salesforce, BI or other CRM & analytical systems
Positive and proactive, with proven organizational and time management skills
Able to collaborate effectively across teams with effective communication skills at all levels of the organization
Fluent in English and Italian, more languages would be a plus
Why work with us?
Dodo is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enrich the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.