06/11/2024
BOTTEGA VENETA CRM Manager
Bottega Veneta - Regular
Tokyo - Japan
Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.
Job Family Description -Marketing:
Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set fashion trends.
Sub-Job Family Description - CRM:
Understands the tastes and preferences of our clients in order to provide a stellar customer experience. Creates a bond to maintain customer loyalty and brand addiction.
Job Description
- Develop and lead CRM omnichannel strategy to generate new business opportunities and grow client database
- Implement seamless client journeys from client acquisition to portfolio management and retention, supported by data driven insights and effective segmentation
- Plan, develop and execute direct-to-client communications, gifting programs and retail marketing activations to optimise client engagement, recruitment and upgrades
- Manage internal clientelling tools to effectively improve client outreach efficiency
- Enhance data management processes and accuracy to maintain high quality CRM data
- Monitor client KPIs, event and campaign results tracking and conduct in-depth data analysis to generate intelligence and recommendations for improving business performance across all channels
- Lead CRM initiatives and collaborate with internal and external stakeholders to ensure successful execution of CRM plans