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10/03/2024
BOUCHERON CRM/Client Development Assistant Manager
Boucheron - Regular
Tokyo - Japan
Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.
Job Family Description -Marketing:
Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set fashion trends.
Sub-Job Family Description - VIP/VIC Engagement:
Fosters relationships with celebrities, influencers and VIP customers. Analyses their style and suggests outfits, accessories and services to enhance the VIP/VIC presence through our designs. Identifies potential brand ‘ambassadors’. Looks after all aspects of the collaboration to ensure our brand value and image are accurately represented at an international level.
KEY RESPONSIBILITIES
This role under Retail & Sales department in Japan. The successful candidate will be the CRM Ambassador for the Maison, responsible for cultivating clienteling culture across the Japan network; understand the strategy and plans fully, educate boutique staffs on clienteling and 1 to 1 treatment, master CRM tools, execute CRM plans, be the first contact for stakeholders in order to maximize action plans. This role reports to CRM Manager.
Business Strategy & Business insights:
- Tailor action plans based on the strategy, and execute action plans to increase and activate the database.
- Execute contact plan and reporting in coordination with Digital communication team to create omni-channel experience and client journey.
- Execute contact plan and reporting in coordination with Digital communication team to create omni-channel experience and client journey.
- Support on projects and campaigns such as creation of documents, tracking of performance, communicating with boutiques.
- Manage invoices and expenses together with CRM manager and local finance team.
Client Development:
- Support on implementation of tailored CRM programs, local activations, boutique openings, relocations, events, and client animations.
- Organize trainings for clienteling and to share best practice. Provide dedicated support actions to individuals for improvement.
- Support developments and manage new tools aimed for one-to-one relationship between SA & clients.
- Attend monthly call with Client Service to identify client experience quality, gather clients’ feedback and support on the improvement of client satisfaction.
- Support Retail Excellence team and daily task when needed.
VIC Treatment:
- With the super vision of CRM manager, establish action plans dedicated to top clients.
- Organize events and treatments for top clients and execute in a timely and professional manner.
- Support VIC trip project and learn top level VIC treatment.
- Create monthly report consolidating all the treatment and sales.
Omnichannel:
- Attend monthly call with Kering Signature to identify the area of improvements in terms of client care. Excute improvement plans.