KERING EYEWEAR Senior Trade Marketing Specialist LATAM

We are currently seeking a Senior Trade Marketing Specialist as part of our LATAM team in our office in Miami.

How you will contribute

• Work with the Director of Marketing for LATAM in developing regional and “localized” marketing plans based on channel needs, consistent with the global marketing objectives and brand guidelines, with a main focus on BTL activities
• Implement marketing activities through seamless coordination with agencies
• Direct contact and management of assigned accounts
• Scout suppliers and follow agency processes beginning to end
• Coordinate with customer service & logistics teams to ensure POSM & product delivery are aligned with marketing plan.
• Has full ownership and coordination on allocated BTL
• Coordinate and update internal trackers and submit HQ monthly reports (monthly visibility, monthly meeting, Demand Planning files, POP management, PR tracker, Sellout Tracker, ROI tracker)
• Manage invoicing and payment processes through SAP
• Support budget management to ensure efficient spending of both regional and local budgets in line with marketing objectives.
• Conduct regular market analysis on competitors and market landscape
• Monthly travels to key markets, building strong rapport with clients and key stakeholders and being on top of market newness and activities.
• Implementation and execution of merchandising tools
• Develop tailor made projects to boost sales based on account characteristics
• Preparation of promotions, store incentives, planograms, constantly check partner quantity and “quality” of stock
• Handle POP and centralized materials shipping processes – end to end.
• Assist in preparation and delivery of monthly and seasonal business reviews based on historical/current trends and market forecasts with different stakeholders.
• Work closely with the HQ brand management, trade marketing and training division to adapt and apply HQ guidelines to local market needs.
• Prepare and deliver training materials, sessions, and workshops to strategic stake holders, customers, and customer’s staff.

Who you are

• +5 years of experience in Trade Marketing or related field
• Experience in luxury multinational company (cosmetics or eyewear)
• Available to travel up to 50% of the time
• Project Management – end to end process
• Portuguese is mandatory
• Fluent in English and Spanish
• Result driven
• Professional knowledge of Microsoft Office
• Excellent Communicator, both verbal and written
• Dedicated and committed

Why work with us

This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.