Women In Motion: 10 years of celebrating women in cinema
- Kering
- Group
- Kering for Women
- Women In Motion
Women In Motion: 10 years of celebrating women in cinema
Launched in 2015 by Kering, in partnership with the Festival de Cannes, the Women In Motion program shines a light on women in cinema. Guided by an ambition to shift perspectives, this year sees Women In Motion celebrate 10 years of commitment and initiatives to champion gender equality in arts and culture.
Women In Motion: 10 years of efforts to advance gender parity
This past decade, Women In Motion has encapsulated Kering’s pledge to championing equal opportunities, which is a pillar of its internal policy.
Concerned by women’s under-representation in filmmaking –both before and behind the camera– and mindful that their voices and opinions were all too muted, the Group sought to establish a platform for shining a spotlight on women in cinema.
This marked the beginning of the pioneering program in 2015 as Women In Motion was born out of a partnership with the Festival de Cannes.
Malika Favre’s creation embodies the spirit of 10 years celebrating female talent. Employing her distinctive style, at once bold and minimalist, Favre already lent her artistry to Kering this March in honor of International Women’s Day. Avid in her use of vibrant hues, Favre pairs a midnight blue with a crimson color capturing the Cannes carpet before a female silhouette emerges, retracing the very essence and roots of the Group’s program.
Women In Motion's founding pillars
Through its Awards, Women In Motion pays tribute to leading lights in culture and the arts while also sponsoring emerging female talent. Its Talks and Podcasts provide an opportunity for prominent personalities to discuss the status and representation of women in their professions.
Over the years, the program’s support for exhibitions has proved vital in promoting females of many talents, helping to raise the profile of women in the creative universe.
The influence of Women In Motion is also felt through its presence at a number of global events, with partnerships penned to endorse female talent and amplify their contributions.
Women In Motion’s international influence
Women In Motion has partnered with the Festival de Cannes since 2015. Each edition sees the program present its Women In Motion and Emerging Talent Awards, as well as hosting Talks for women in film to share their views.
2016 kick-started Kering’s collaboration with the photography festival before Women In Motion joined its line-up in 2019. Every summer, in Arles, the program hands out its Kering Women In Motion Award for the Rencontres d’Arles.
January 2025 saw Women In Motion join forces with the Palm Springs International Film Festival, lending support to two of the event’s panels, signaling the countdown to the Oscars.
Women In Motion is present in Japan and plays host to Talks at the Tokyo International Film Festival, giving voice to inspirational figures of Japanese cinema who ply their trade as directors, producers and actors.
Women In Motion presents a study conducted by Dr. Stacy L. Smith and the Annenberg Inclusion Initiative at the University of Southern California (USC) which focuses on the progress made in achieving gender parity in the film industry since 2015. Click here to read the report.
