GUCCI_Communications Vice President

Key Accountabilities:

• Lead, direct, mentor and build Japan Communications team
• Develop, communicate, implement and drive short and long-term brand strategies

• Partner with key internal stakeholders across all channels and functions to ensure strategies are in-line with brand priorities and business objectives
• Identify new opportunities for brand alignment seeking strategic partners, like-minded collaborators and new media opportunities to support business growth and client retention while keeping the brand relevant and desirable
• Collaborate with global HQ to build and execute strategic Global Marketing and communications plans around seasonal initiatives ensuring amplification in Japan

• Oversee total Japan Communications budget assuring effective spending and accountability
• Oversee overall relationship with media partners, effectively partnering to drive earned and paid media value and innovation
• Oversee brand and culture engagement activities ensuring our social good strategy ties to our external brand activities
• Oversee special events activities which drive business results and brand communication, devising creative proposal and strategic alignment of activities
• Partner with Entertainment Industry global leadership to leverage relationships and build on storytelling through alignment and use of assets and resources
• Partner with the VP Client Engagement to maximize impact of brand communication strategies and to ensure an integrate and singular vision for client communication and client engagement activities
• Partner with the SVP Retail to drive client behavior and business ambitions
• Collaborate with and support President, CPO and executive leadership both regional and global with corporate and internal communications
• Member of the Japan Crisis Committee providing input on sensitive issues and leading crisis communications for Japan
• Member of the Gucci Japan Executive Committee strategizing with senior leadership in the prioritization of company initiative and achievement of goals
• Travel domestically for market visits and events