SAINT LAURENT - Retail Director

MISSION

A BUSINESS DEVELOPER

• Drive the Change
• Analyse sales figures and forecast future sales (set annual targets and follow up performance)
• Analyse and figure out trends to facilitate planning
• Deploy the Retail Excellence Culture at Store Level
• Implement the Store Business Plan for each Store (process and KPI’s)
• Implement action plans to achieve sales target and P&L
• Drive changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market
• Deal with sales, as and when required
• Evaluate Market opportunities and assure the project Management of New Stores Opening/ Deal with Department Stores
• Communicate high quality and relevant feedbacks and report to HQ

A BRAND PROMOTER

• Promote the culture of the brand internally and externally
• Ensure store atmosphere upholds brand image
• Build a network of people who have an impact on local and international
• Luxury business to develop customers’ loyalty (especially with VIC
• Assure the deployment of SL CRM and Clienteling approach at Store Level
• Maintain awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing
• Assure the handling to customer complaints and comments

A TALENT LEADER AND DEVELOPER

• Align constantly the Store Management team about Vision and Goals
• Manage and motivate the team to increase sales and ensure efficiency
• Identify, attract, recruit, develop and retain talents
• Create development plans for Management and Sales Staff
• Coach the Management Team of the Store (Store Director, Assistant Store Director, Operations Manager)
• Deal with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training and development
• Touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues

A PROCESS MANAGER

• Ensure the deployment of all the HQs guidelines, rules, processes
• Align the HO Departments, schedule and follow up the new store openings/relocation/renovation
• Ensure alignment of HO Departments versus Stores and challenge versus Store Business strategy, goals, priorities (Store Business Plan)
• Ensure that all the processes are in compliance with legal, safety, internal requirements, sustainability, HR
• Ensure standards for quality, customer service and health and safety are met
• Challenge current processes to ensure efficiency and effectiveness with a continuous improvement approach
• Guarantee the optimal Stock Organization (Product, process, people) consistent with the Business Goals
• Monitor and provide feedback to HO on the discount policy and deployment

STORE OPENINGS

1> INPUTS

• Design brief
• Propose the budget of the store, based on the local market to the local f. controller
• Contribute to the product programming according to customer needs
• Provide input on the zoning
• Give input to CRM & marketing/press action plan

2> PROJECT MANAGEMENT VERSUS:

• To align and coordinate HO Departments in order to ensure a smooth understanding of the project and a smooth opening
• To schedule a planning/timing and share it with all the departments
• Provide consistent feedbacks to the local Presidents on the status
• To hire and train the whole team

COUNTERPARTS

•  LEGAL
•  STORE PLANNING
•  OPERATIONS
•  FACILITIES
•  INVENTORY CONTROL
•  MIS
•  MARKETING
•  CRM
•  VM
•  HR

3> CONSISTENCY & FEEDBACK

Upon the handover by the store planning:

• Ensure the proper allocation of the store elements
• Apply the relevant guidelines
• Guarantee the image (front line & Back office)
• Provide consistent feedback to the HO, in order to realign the actions based on the customers and store staff insights on below topics:
• Zoning
• Products
• Visual
• Accommodation of the Back office
• Internal procedure and process