ALEXANDER MCQUEEN Performance Marketing Assistant

Alexander McQueen is a British luxury fashion house founded by Lee Alexander McQueen in 1992. In 2001, the house joined the Kering Group and, since December 2023, is under the creative direction of Seán McGirr.

Alexander McQueen is distinctive for an expression of individuality, subversive strength and raw power. With a design studio and atelier based in London, the house is known for uncompromising quality and creative vision.

At Alexander McQueen, we live and breathe a culture defined by our key Behaviours:

• Empowerment – We empower our team and peers, providing unwavering support to ensure everyone can thrive; this means giving support to your team and those you are working with to succeed.
• Teamwork – We put an emphasis on Teamwork; this means working together as a collective to achieve shared goals.
• Respect – We value respect, treating everyone with dignity and showing genuine appreciation for their efforts: this means treating everyone equally.
• Kindness – We believe kindness is integral to everything we do; this means demonstrating compassion and empathy towards others.  

The Role

You will be working with multiple internal and external stakeholders, globally and regionally, playing a crucial role in supporting the planning, management and measurement of our traffic acquisition channels, whilst helping to drive the brand’s online strategy.

Being part of the Media & Performance department, and broader Marketing & Communications department, you will have the opportunity to be exposed to elements ranging from creative production, press strategy to product forecasting and offline media planning.

How will you contribute?

• Support the strategy, management, measurement, optimization and reporting for all our acquisition driving channels, including PPC/SEM, Google Shopping, Social Ads, Affiliate & Email Marketing
• Affiliate liaison: Help to identify, recruit, and onboard new partners, as well as coordinating our existing partners to ensure progress towards goals and identify ways to generate incremental revenue for the business.
• Help to manage the SEO activities through continuous onsite optimization, ensuring that all activity is localized and aligned with the brand guidelines.
• Collaborate with partners on any necessary tech & creative requirements, including tracking setup.
• Working closely with our e-merchandising team to identify new product additions, top sellers and priorities, pre-orders, and stock availability for optimum performance marketing activity.
• Support the Performance Marketing Manager on monthly & weekly performance marketing budget reports.
• Develop a strong working relationship with CRM, Brand and Social Media teams to support our e-commerce business in the most optimal and 360 way.
• Help to identify key trends and areas of optimization along the marketing funnel, focusing on improving our key KPIs (CTR, CVR, AOV, ROAS).
• Work closely with the ecom team on aligning marketing efforts with online product strategy.
• Working with the Product team to connect our marketing roadmap and providing requirements & tracking product features.
• Working closely with the Group to help maximize the use of global tools to drive improved performance.

Sales and reporting

• Produce regular weekly/monthly reports on marketing and onsite KPIs
• Produce ad-hoc channel reports to analyse the performance of digital marketing to identify opportunities and reduce inefficiency.
• Contribute to full-funnel media reports in liaison with the brand media specialists.
• Contribute to post-campaign analysis decks for all key launches and trading periods.

Required Skills:

• A highly analytical approach with an ability to critically evaluate new ideas and information
• Experience delivering marketing campaigns
• Strong communication skills
• The ability to plan and manage multiple activities effectively
• Previous experience with GA 4, Salesforce and Excel is highly desirable
• Passion about e-commerce marketing and keen to learn and develop your career in this area

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs, and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.